JW

Work Experience  


A Korean artist with experience in graphic design, currently working across Los Angeles and Korea. Specializing in UI/UX design, motion graphics, and broader graphic design, his expertise stems from a blend of formal education and self-directed studies. Influenced by the world of film and video games from an early age, he was particularly inspired upon seeing a Korean name among UI artists in credits, fueling his ambition to create art that transcends boundaries. This inspiration led him to further his education in America, significantly shaping his professional trajectory. Today, he leverages these experiences to create compelling design solutions that resonate with diverse audiences.


To see more of my projects, contact me via email.

junwoo.je.95@gmail.com



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Brand Designer (Assistant) - Toss Place
Nov 2025 - Feb 2026 (3 Mos)

Assisted in the production of visual assets for Toss Place’s official YouTube and Instagram channels to support external marketing initiatives. Under the guidance of the lead designer, executed visual strategies to ensure consistent brand tonality across all media. Additionally, provided ad-hoc design support for cross-functional teams to facilitate internal visual communication needs.


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Graphic Designer (Intern) - Stept Studios

Feb 2024 - May 2024 (4 Mos)

Created promotional assets for Stept Studios’ official social media, highlighting directors, editors, and project highlights to strengthen the studio’s public-facing brand. Contributed to the development of pitch decks targeting global brands, assisting in layout refinement and content updates. Also took full ownership of event invitation designs for studio-hosted events, which were distributed to industry professionals and published through event platforms such as Eventbrite.

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Visual Designer (Intern) - UNDP

Sept 2023 - Feb 2024 (6 Mos)
Developed impactful digital content for UNDP’s official social media channels, visually communicating key public messages on global issues such as poverty alleviation, conflict resolution, and peace advocacy. Produced engaging motion graphics for international observances and campaign-specific animations, widely distributed via UNDP's global platforms. Additionally, created dynamic motion and text-driven graphic assets utilized directly on UNDP’s official website, significantly contributing to the organization's digital storytelling efforts.

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UI / UX Designer (Freelance / Intern) - Nuubi

Sept 2023 - Dec 2023  (4 Mos)

Graphic Designer (Intern) - ALWRLD

Jul 2023 - Aug 2023 (1.5 Mos)

Graphic Designer (Intern) - Boosted Biz

June 2022 - Sept 2022 (4 Mos)

BreeziBranding, Graphic Design, ConceptBREEZI is a fictional beverage and lifestyle brand designed to resonate with Gen Z's emotionally detached yet visually expressive culture. The brand lives in a space "between soda and sigh" — not trying too hard, yet never invisible. It blends dry wit, sick aesthetics, and an unbothered attitude to create a presence that's both playful and painfully relatable.

The concept was built around the idea of confident detachment. Instead of promising energy or refreshment, BREEZI simply exists. It doesn’t demand attention but catches your eye anyway. Its tone is ironic, emotionally distant, but never boring. Slogans like "not mad. just here." and "flat face. full flavor." highlight the brand’s self-aware and deadpan voice. This emotional ambiguity is the core of the brand’s identity — flavored like feelings no one talks about, delivered in a can.

Visually, the branding uses a bold color palette centered around mint (#00eacd), hot pink (#ff55b7), and sunshine yellow (#ffcb36). The primary typography is Satoshi-Bold, chosen for its clean and geometric form that complements the brand’s minimal yet expressive tone. The main logo is a wordmark, but the true heart of the identity lies in the brand mascot — a yellow circular character wearing oversized hot pink (#ff55b7) heart-shaped sunglasses with a blank expression. This character becomes the silent symbol of BREEZI’s whole attitude: loud in look, silent in tone.

The project included the design of 355ml sleek can layouts, combining either large-scale character visuals or minimal typographic compositions depending on context. Visual experimentation continued across lifestyle mockups, including flash-photographed party scenes with Gen Z models, gift-card style printed slogans, hangtags for apparel with barcodes and size marks, and campaign imagery with a raw, photorealistic aesthetic that feels candid, chaotic, and intimate. These mockups were created using a combination of Illustrator, Photoshop, Midjourney, Firefly, and other AI-enhanced design tools.

More than a beverage, BREEZI is an attitude. It’s about taking up space while pretending not to care. It’s about bold colors and deadpan expressions. In a world that’s constantly performing, BREEZI just exists — and somehow, that’s enough.

(The images are at below.)

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BREEZI는 Z세대의 감정적 거리감과 시각적 표현 중심 문화를 반영해 기획된 가상의 음료 및 라이프스타일 브랜드 프로젝트입니다.
“between soda and sigh”라는 컨셉을 바탕으로, 과도하게 자신을 드러내지 않으면서도 자연스럽게 존재감을 드러내는 브랜드를 지향했습니다.
절제된 유머와 감각적인 비주얼, 무심한 태도를 결합해, 가볍지만 공감되는 브랜드 경험을 구축하고자 했습니다.

본 프로젝트는 ‘confident detachment(자신감 있는 거리감)’이라는 개념을 중심으로 전개되었습니다. 일반적인 음료 브랜드처럼 에너지나 청량함을 강조하기보다, 브랜드가 단순히 존재하는 방식 자체에 의미를 두었습니다. 주목을 강요하지 않지만 자연스럽게 시선을 끄는 태도, 아이러니하고 감정적으로는 거리를 두면서도 지루하지 않은 톤을 유지하는 것이 핵심 방향이었습니다. “not mad. just here.”, “flat face. full flavor.”와 같은 슬로건을 통해 브랜드의 건조하고 자기 인식적인 보이스를 구축했으며, 말로 설명되지 않는 감정을 시각적으로 전달하는 데 초점을 맞췄습니다.

비주얼 아이덴티티는 민트(#00eacd), 핫핑크(#ff55b7), 선샤인 옐로우(#ffcb36)를 중심으로 한 강한 컬러 팔레트를 사용했습니다. 타이포그래피는 Satoshi-Bold를 적용해, 미니멀하면서도 표현력이 있는 브랜드 톤을 강화했습니다. 로고는 워드마크 기반으로 구성되었으며, 브랜드의 핵심 요소는 마스코트 캐릭터입니다. 분홍색 하트 선글라스를 착용한 노란색 원형 캐릭터는 감정 표현이 없는 얼굴을 통해, 시각적으로는 강하지만 정서적으로는 절제된 브랜드 태도를 상징합니다.

프로젝트에는 355ml 슬릭 캔 패키지 디자인이 포함되었으며, 상황에 따라 캐릭터 중심의 비주얼 구성과 미니멀한 타이포그래피 중심 레이아웃을 병행하여 설계했습니다. 또한 플래시 촬영 기반의 파티 신, Z세대 모델을 활용한 라이프스타일 이미지, 기프트 카드 형태의 슬로건 출력물, 바코드 및 사이즈 표기가 포함된 의류용 행택, 그리고 날것의 질감이 살아있는 포토리얼리스틱 캠페인 이미지 등 다양한 확장 비주얼을 제작했습니다.
이러한 결과물은 Illustrator, Photoshop, Midjourney, Firefly 등 다양한 디자인 및 AI 기반 툴을 활용해 구현되었습니다.

BREEZI는 단순한 음료 브랜드를 넘어 하나의 태도를 제안하는 프로젝트입니다. 아무렇지 않은 듯 존재하면서도 분명한 인상을 남기는 방식,
강한 색감과 무표정한 캐릭터를 통해 감정을 직접적으로 드러내지 않는 표현 방식에 주목했습니다. 끊임없이 자신을 드러내야 하는 환경 속에서, 아무렇지 않게 존재하는 것 자체를 브랜드의 메시지로 설정했습니다.

(이미지들은 하단에 첨부되어 있습니다.)